A successful social media presence has to have content that will bolster engagement. To create content that is engaging, you first need to understand what exactly engagement is.
What is Engagement?
If someone has engaged with your social content, this means that your followers have done something like:
- Retweeting or mentioning your content if using Twitter.
- Commenting or liking your content on your social media channels.
- Clicking your links if you’re running ads.
- Using your branded hashtags.
Each social media channel has its own way of measuring engagement. For a better understanding of how to measure engagement on your social channels, check out this blog from sproutsocial.
Over the last couple of years, video has become one of the most engaging forms of content on social media. You can use video to showcase a listing or to even share information pertaining to the state of the market.
While every post on your social media does not need to be a video, you should add a healthy dose of video to your social media content plan. For some tips to create quality video, go here.
While you can create a pre-recorded video, there are advantages to going live on social media to connect with your audience directly. You can use live video to conduct a virtual tour or to be more interactive with your followers. Using live videos can get you to the next level in terms of engagement on social media.
Questions Equal Engagement
On social media, one of the easiest ways to gather engagement is to ask a question or run a poll on your social media accounts. On Instagram, you can run a poll with Instagram Stories and get direct engagements from your followers and on Facebook and Twitter, you can create a poll for your followers to gather engagements. The best way to run these questions is to choose topics that are relevant to your followers and that will get them engaged with the content.
Engage Back with Your Followers
As you continue to create engaging content, you have to make sure that you are engaging back with your followers. If one of your followers comments on your content, comment back to them. With the way the social media algorithms work, the more engagements on your content, the more likely it will be seen by others to continue to grow and gather more engagement.
Managing your social media can be difficult and making your content engaging can be even more challenging. If you find that you need some assistance running your social media channels, Homes.com Social Fuel is here to help.