Social media has become a go-to resource for buyers and sellers during their home search, so it comes to no surprise that 9 in 10 Realtors are marketing their business there (NAR). Furthermore, just over three-quarters of real estate professionals say that they are comfortable with their use of these social networks (NAR). As your competition continues to become more socially savvy, it’s becoming even more difficult to capture and retain the attention of your audience on these networks.
So how do you set your business apart in the noisy world of social media? The answer is consistent online branding.
Google has found that homebuyers and sellers are spending massive amounts of time researching the right real estate professional to work with. What they read about your business online is of the utmost importance, but staying top of mind is the most important way to ensure that they will remember you when it comes time to make their decision. As they jump from one website to the next, having the same look across your entire web presence can really give you a step up on the competition.
Ninety-percent of information transmitted to the brain is visual (3M), which makes having consistent branding a critical part of being remembered by potential clients. Think about it like this. If you were driving through a community looking for a new home, would you contact the Realtor whose sign you see repeatedly throughout the neighborhood or one whose sign you didn’t recognize? This is brand recognition at its finest, and it’s never been more important to have online branding.
Whether it’s your website or social channels, every aspect of your online presence should be as consistent as possible. This keeps you top of mind in the eyes of consumers, but it will also help position you as a more reputable source for information. Show that you’re serious about your reputation and that you’ve dedicated the time and resources to establish it. Visitors will recognize this and see you as the authority in the market.
Homes.com Studio has added a new addition to the library of innovative social media marketing and website design products from Homes.com. It’s never been easier to have consistent branding across your Facebook, Twitter, Google+, and YouTube pages than with Homes.com Studio! The good news is that getting started is easy! Simply set up an appointment with the Homes.com Studio Team, choose from 5 different cover photo design templates and then select an image that will best fit your business. After that, you’ll be well on your way to capturing the attention of even more clients and prospects!