Renowned speaker and broker-agent Brian Copeland will present a webinar on building your brand through video for the Secrets of Top Selling Agents Webinar on Wednesday, April 27, 2011 . Brian, who is affiliated with Village Real Estate Services in Nashville, TN, is the first documented real estate agent to use YouTube to promote a listing. I had the pleasure of interviewing Mr. Copeland about the role video marketing plays in his real estate business.
The generosity generation refers to a group of individuals who practice the habit of giving freely without expecting anything in return. People who fall into the generosity generation can offer thoughts, talk, talent, treasure, or time to aid someone in need. In fact, generosity is considered among the top 11 Crucial Consumer Trends for 2011 according to TrendWatching.com. Not only is it a widely accepted desirable trait in society, but it’s quickly becoming a crucial trend in business too.
Friday at the 2011 ERA International Business Conference in Las Vegas, Matthew Ferrara, President and CEO of Matthew Ferrara & Company, spoke on real estate marketing for the next generation. Mr. Ferrara points out that real estate today was built by Baby Boomers, for Baby Boomers. That’s great, but the next generation of buyers and sellers are not Baby Boomers! What they value is a lot different than what we have been prepared to sell. Hence the problem.
Watch out Las Vegas, ‘cause the ERA Agents are here! From March 17 through 20, the 2011 ERA International Business Conference will be taking place in Las Vegas, NV. This conference will offer attendees constant opportunities to learn more about innovative new marketing tools and tricks, such as speaking to the Gen X or Gen Y non-selling techniques and of course, social media.