Predicting where social media is headed can be tough, however, looking back on the past year can give you a pretty good idea of what to expect. After many years of growth and smooth sailing, it’s no secret that 2018 was challenging for many social media platforms, most notably Facebook. Let’s begin this year on the right foot and check out these five trends that are surely going to dominate social media and marketing in 2019!
With over 4 billion internet users, roughly 3 billion users on social media, and a staggering 5 billion mobile users, more people are online than ever before. So businesses should have no trouble reaching incredibly large audiences, right? If that’s the case, then why is organic engagement such a struggle?
There’s a lot of information out there discussing the ways a brand can organically grow its Facebook Business Page, but sadly, not as many resources regarding other social media platforms. Yes, Facebook may be noted as the largest social network, but your business can (and should) expand its reach across other sites. LinkedIn and Twitter, for example, are two channels where many businesses set up profiles, but never fully utilize their accounts.
In light of reaching 1 billion users, Instagram released their newest product, IGTV! IGTV stands for Instagram Television, and is a new app designed for watching longer, vertical videos. You can now post videos that are 15 seconds to one hour long! This is a huge step…