One of the most fulfilling parts of being a real estate professional is educating new buyers and sellers about their real estate transaction. Sometimes you may have trouble explaining an idea or process to someone, however, and that’s OK. Everyone learns differently, and in honor of National Teacher’s Day, we’ve pulled together some tips on how to incorporate some of the different learning styles into your sales process. There are four main learning styles—visual, auditory, read & written, and kinesthetic—and you should try to create resources useful to and usable by each.
People with a preference for visual learning benefit from pictures, images, charts, graphs, and maps that visually illustrate information. Adding important terms, explanations, and stats to a photograph as a textual overlay will help visual learners retain the information. Creating a map of listings or relevant businesses, landmarks, and locations may also help buyer clients visualize how different listing choices will impact their day-to-day life.
Those with an auditory learning preference learn more efficiently by hearing information, such as through songs, mnemonic devices, or even by repeating or listening to information multiple times. Creating short videos or recording podcasts that your clients can easily access multiple times may make them more comfortable with their transaction. Mnemonic devices like Every Good Boy Deserves Fudge—a popular mnemonic device for reading music—can also help auditory learners retain crucial information.
Some people prefer to learn by reading and writing; they may benefit from flyers, pamphlets, emails, lists, and taking notes. Try including bullet points explaining what was discussed in your videos and summaries of what you covered in your podcasts. You should also keep pens and paper handy so clients can easily jot down important information for later reference.
Many people learn through action. People like this are said to have a kinesthetic learning preference and understand concepts more thoroughly through hands-on interaction, such as through projects, examples, and active application. Clients with this learning preference benefit from seeing how the process works. Instead of handing your kinesthetic client a pre-filled offer or counter-offer, try walking them through the process by inserting numbers to a blank copy of the offer so they can watch you work the numbers.
Knowing how to cater to the different learning styles is just step one. Step two is finding clients to share your knowledge with. Give Homes.com’s Local Connect program a try! Local Connect puts you in front of transaction-ready buyers and sellers in your zip code. Click here to reserve your area!