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The popularity of renting a home has been on the rise but with housing market conditions continuing to improve, don’t be surprised when you see more and more renters coming to market to purchase a home. That is why it’s important to connect and start building relationships with these soon to be homeowners before your competition does.

One of the best ways to do this is by determining their lifestyle. Do they have children? Do they plan on staying in the home for a long period of time? Is it more important to be near work or nightlife? Asking yourself these types of questions will help you determine where and how you should be advertising your business. Once you’ve grabbed their attention, you’ll be on the top of their mind to contact when it comes time to purchase a home!

The first thing you need to figure out is where they are spending the majority of their time online. With 81 percent of tech savvy millennials active on Facebook (PewSocialTrends), it would be a good idea to connect with them there. On the other hand, Baby Boomers prefer to be contacted by email and are generally less active on social media. Be sure to consider this and adjust your marketing strategy accordingly, as it can make or break your ability to connect with the most renters in your area.

It’s also important to figure out how big of a factor technology plays in their everyday lives. Are they using mobile more than desktop? Do they prefer a tablet? Do they tend to search at home or at work? This can have a big impact on the return you get from your advertising efforts. If you’re in a community that has an older demographic, they’ll most likely be searching from home on their desktop. If you’re main demographic is millennial renters, your best bet would be mobile advertisements because that is where they are looking most often.

Next, you’ll want to find out what they are looking for in a home. This will give you a better idea of what features you should be highlighting on your website and other places you are advertising your rental properties, like on If you know that you’re in an area where there’s a lot of younger adults or recent college grads, odds are they’ll be looking for a place with ample room for entertaining their friends and the most up-to-date technology capabilities. When you advertise a property with the things they are looking for you can pique their interest and steer them away from your competitor’s listings with prominently placed photos and descriptions of those features. The more a property fits their lifestyle, the better your chances of conecting with them.

Getting a feel for the lifestyle of your prospects can give you a big step up on the competition because you can more effectively connect with them. If you’re looking for even more ways to connect with potential clients in your community then download the “Rise to the Top: Be the Local Expert” eBook!