• Advertising
      • Agent and Broker Advertising

        Agent and Broker Advertising »

        Real estate agents and brokers, market your listings on to reach buyers and sellers in your area.

      • Home Builders

        Home Builders »

        Capture leads and market your communities with native advertising options from

      • Property Managers

        Property Managers »

        Many of today’s renters are tomorrow’s buyers! Property managers, get your foot in the door now by helping them find their next rental with

      • Consumer Brands

        Consumer Brands »

        Moving takes more than a real estate agent and a mortgage professional; promote your business on

      • Mortgage

        Mortgage »

        Connecting Mortgage Professionals with more homebuyers.

  • Products
  • Blog
      • Lead Generation

        Lead Generation »

        Proven strategies from to fill your real estate sales pipeline with future business.

      • Lead Management

        Lead Management »

        Systems and tools from that can help you convert your contacts into closed sales.

      • Business Growth

        Business Growth »

        Everything you need to know to build a profitable real estate business from

  • Education
      • Live Events

        Live Events » brings world-class training to your city or office with events as well as Local Lunch and Learn sessions.

      • Webinars

        Webinars » free webinars provide thousands of real estate professionals tools to turn those leads into closed deals.

      • eBook Library

        eBook Library »

        Useful real estate business guides and consumer resources that you and your clients are sure to love.

  • About
      • Reviews

        Reviews »

        What agents are saying about leads, products, and service.

      • About Us

        About Us »

        The history and philosophy of, one of the top 5 real estate websites.

Inman News recently published an article highlighting many factors that could determine whether you will be just an average, run-of-the-mill agent, or one who succeeds. The big thing to consider is whether you act as a “business owner” or “someone who just does a job”. What does it take to remove the “it’s just a job” mentality and put in the work it takes to run a successful business?

1. The major difference between a successful agent and one that remains in rookie status, is the one that thinks they are getting into a job with flexible hours and great pay. A successful agent knows it takes many hours with little pay.  Sometimes agents make nothing at first since many transactions take quite a bit of time to close.

2. A successful agent has written goals and a business plan – you know, how a business owner would.  Inman news tells us that research consistently shows that agents with a written plan are much more successfully than those who do not.

3. Communication skills and face to face confidence are also crucial to stand out as an agent and not just “average”. Many agents do not know how to communicate , or for lack of a better word, aren’t good at it. With the amount of communication needed during this process, this is another very important part of being an agent, but a successful one at that.

4. Another point that distinguishes business owners from workers that are just doing a “job” is the mind set of commission vs. customer service. Customer service is by far the more important standard and by holding commission higher, you will lose referrals and stay at the rookie level as an agent, because clients can perceive that.

There are a variety of techniques and objectives that are different between agents that treat their business like they own it and are taking risks versus the ones that are just there to have a flexible schedule and make money. See what else Inman had to say here.