Generate Quality Leads And Faster Conversions With Three Advertising Options
Two things every real estate professional needs: more time and more leads.
Your lead pipeline is your business and you don’t have time to waste on bad real estate leads. Our real estate agent and broker advertising services are designed to attract serious buyers and sellers so we can deliver quality leads so you can focus your time on leads that will convert.
With your Homes.com real estate advertising, you’ll also get all the tools you need to nurture your leads from any source. The free monthly newsletter, drip email campaigns, buyer profiles, and more are all available in your dashboard so you can leverage your leads for referrals before, during, and after their home sale is finalized.
Show up on active listings and home value requests in the zip codes of your choice with Local Connect. These ads are in the right place at the right time to capture buyer leads and seller leads so you can grow your business your way. Local Connect ads are designed for engagement, so as you scroll down the listings detail page, your ad is always visible.
Starting a new business from scratch is a challenge regardless of the industry you are in; you have to have a plan and most importantly an affordable way to generate sales. That is why Karen turned to Homes.com. “You guys are the only online source I trusted to partner with to grow my business.” With the help of Homes.com’s representatives, Karen was able to generate quality leads with the popular Local Connect advertising program.
Overcome banner ad blindness by going native and becoming part of the home search in your city! With City Sponsor ads, your listings receive top of page placement within search results so they are among the first homes buyers see. Your ad also includes an agent detail card so you can stand out in your market and drive active buyers and sellers to your listings, website, and social media accounts.
Let buyers and sellers know that real estate is your career, not your hobby with prominent branding, special features, and the Preferred Agent branding on your listings and profile.
Real Estate Advertising
As one of the nation’s top real estate websites, Homes.com attracts millions of visitors each month. Many of the visitors are actively searching for their next home and aren’t yet working with a real estate agent. Find out how you can connect with these highly engaged buyer and seller leads.
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5 Free Ways to Advertise Your Real Estate Business
Buying real estate advertising and investing in real estate lead services is an important way to reach buyer and seller leads in your market. However, a good lead generation strategy should include at least three different lead sources to ensure a steady stream of active real estate leads is available to help grow your business. Some free ways to supplement your paid real estate agent advertising are below.
Everyone wants more leads and better conversion, but many agents overlook the value of email follow up with past clients. Take time every month to send out an email that educates, entertains, or creates a conversation with your past clients. If it does all three, that’s even better! Invest in a CRM and set up a label specifically for past clients so you can easily contact them for referrals and future business. You may also want to reach out to them via social media! Read more…
One of the first stops buyers and sellers go when they start thinking about buying or selling their home is social media. Be sure your brand has a strong presence on at least 2-3 major social media channels. Once your profiles are set up, don’t wait for your followers to see your post or visit your page; take some time to comment on their posts. Say something supportive if they’re having a tough time or congratulate them on their accomplishments. Tell them it looks like they had a great time when they share vacation pictures or mention a fun experience. Since most sites send users a special notification when someone comments on their posts, you’re all but guaranteed to get their attention. Also, your interest in their post will likely endear you to them on a more personal level than as agent and client and they’ll be more likely to interact with your posts. Read More…
Homeowners whose property didn’t sell the first time can be disgruntled, especially after they start getting the inevitable calls from agents cueing up for their chance to sell the home. Instead of approaching these prospects with all the reasons they should hire you, start by explaining why their home didn’t sell the first time around. Once you’ve covered what went wrong (proving your value), share how your marketing plan is set up to overcome the problem and result in a timely home sale. Read More…
If you hope to convert FSBO listings into clients, it’s important to show the homeowners what value you bring to their real estate transaction. Don’t be afraid to emphasize how you may be able to sell their property for more money since you are more familiar with the market, and that because you sell homes full-time, you are able to price a home more accurately. In addition to this, you are able to view the property more objectively and acknowledge both its faults and its values, giving them an opportunity to make changes that could raise the home’s value.
Furthermore, you have the ability to put the property in front of a much larger audience than a homeowner would be able to on their own. Finally, buyer agents are more willing to work with a property that already has a selling agent, since they know they won’t be the ones doing all the work. Read More…
Homes.com reaches millions of buyers and sellers every month, the majority of whom are not yet working with an agent. Make sure buyers and sellers in your area can find you with a Homes.com profile. If you don’t already have a Homes.com account, sign up for a free profile. If you do have an account, make sure you are set up for the best possible results. Read More…
- Add a photo and bio.
- Pick up to 5 coverage areas for your profile to display.
- Turn on text alerts.
- Connect your social networks and website.
- Enroll your contacts in the free monthly newsletter.
The most effective agents combine a mix of paid and free real estate advertising to generate leads. Fill out the form above to discuss which of Homes.com’s real estate advertising or lead services may be best for your business. We also have SEO, website, and social media management services to help you grow your business your way!
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