Select Page
  • Advertising
      • Agent and Broker Advertising

        Agent and Broker Advertising »

        Real estate agents and brokers, market your listings on to reach buyers and sellers in your area.

      • Home Builders

        Home Builders »

        Capture leads and market your communities with native advertising options from

      • Property Managers

        Property Managers »

        Many of today’s renters are tomorrow’s buyers! Property managers, get your foot in the door now by helping them find their next rental with

      • Consumer Brands

        Consumer Brands »

        Moving takes more than a real estate agent and a mortgage professional; promote your business on

      • Mortgage

        Mortgage »

        Discover how connects Mortgage professionals with more homebuyers.

  • Products
  • Blog
      • Lead Generation

        Lead Generation »

        Proven strategies from to fill your real estate sales pipeline with future business.

      • Lead Management

        Lead Management »

        Systems and tools from that can help you convert your contacts into closed sales.

      • Business Growth

        Business Growth »

        Everything you need to know to build a profitable real estate business from

  • Education
      • Live Events

        Live Events » brings world-class training to your city or office with events as well as Local Lunch and Learn sessions.

      • Webinars

        Webinars » free webinars provide thousands of real estate professionals tools to turn those leads into closed deals.

      • eBook Library

        eBook Library »

        Useful real estate business guides and consumer resources that you and your clients are sure to love.

  • About
      • Customer Stories

        Customer Stories »

        Hear directly from customers who have found real estate success with

      • About Us

        About Us »

        The history and philosophy of, one of the top 5 real estate websites.

In a recent series of articles,’s VP of Search Marketing, Grant Simmons explained Why the Future of SEO is “UnOptimized”.

If you want more conversions on your real estate website, you don’t just need more traffic, you need “more better” traffic. The key is to attract visitors that have come to your website because of specific triggers and/or tickles that have prompted them to enter the real estate transaction funnel. Simmons explains that “it’s all about the user: their needs, wants, desires, and the ability to satisfy those needs through effective and targeted content that considers both the intent and context of the query they type in a search box.”

So what kind of content should you be adding to your website?  First, it is important to consider the likely triggers or tickles that would start your ideal consumers down the sales funnel. According to Simmons, triggers are the needs that force or prompt a consumer to act, while tickles are tactics and content that you create in order to entice a consumer to want to do something. With these two paths to action in mind, the next step is to ask yourself what is your niche or area of expertise? Identifying this will lead you to discover which needs you can solve and which desires you can tickle.

For example, if your niche is working with older boomers who are downsizing into smaller homes, you could create some content around evaluating neighborhoods where your target audience currently lives and suitable neighborhoods in the area for them to downsize into. A comparison of two neighborhoods, highlighting things like average square footage, ratio of single story homes, lot size, average age of the homes, will resonate with these readers. Then, update the content  quarterly with the average sales prices for those two neighborhoods and the monthly savings that the difference would represent in a standard mortgage. That is just one simple example of content that will appeal to both consumers that have been triggered into researching downsizing because of a change in family status as well as tickle the interest of possible consumers who just want to lower their monthly obligations.

Whatever the content is that you decide to create, it is easy to add it to your Fusion website. Click here for a website editor walk through. Don’t have a Fusion website yet? Get one here.