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HDC-7-Things-Blog-Image-2161Homes.com is more than just a listing syndication portal. We strive to provide agents and brokers with a wide range of products and services to help them run their business. Those tools are packaged and delivered in the Homes Connect marketing platform. Three of our most popular tools are the Agent IDX Website, the Leads and Contact Manager, and a built in Email application. Below are just seven of the often overlooked capabilities of those three tools that can make a powerful impact on your business.

Click on the title links to see step-by-step instructions.

IDX Website:

1. Customize the Search Box on the homepage

Have you ever wished your site could be just like Google’s. Well, you may never have their traffic, but you can put up a new image or text above your search bar every day. Changing it out every day might be a little much, but it might be worth trying out some different call-to-actions or fun images  to get more visitors to search for properties on your site.

2. Add a Commute Time Widget

Have you ever seen this billboard – “If you lived here you would be home already”? The truth is that no one likes to commute to work, so time and distance to the office is a major consideration for most buyers. Adding a commute time widget to your website will allow visitors to easily determine the amount of time it will take to reach the places they frequently visit. Whether it’s driving to the office, a favorite restaurant or even their children’s school, this valuable tool will give buyers just another reason why your website is the perfect resource during their home search.

3. Host and link downloadable content like a Word Doc or PDF

Are you never really sure of the best way to share digital content, especially when it comes to new prospects. If you have digital documents stored in your Homes Connect Digital Library, then you can just give them the link. If you have a document that you share all the time, set that link up as an easy to remember Bit.ly, then you can jot down the link whenever you need to share it in the future.

Lead and Contact Manager:

4. Set up multiple customer categories and assign a contact to several different categories

“Divide et impera” – Divide and Conquer. Grouping your contacts into meaningful categories is an important first step in creating and delivering truly useful content to the people who will most likely enjoy and respond to it. The Leads and Contact manager comes preloaded with many of the standard categories like buyer and seller, but you can create as many unique categories as you need.

5. Import your Facebook, Linkedin and Google+ friends

Begging for business on social media is poor form and a fast track to getting blacklisted. But if you don’t have a way to convert those social connections into leads and sources of referrals, then you are missing out on a huge opportunity. Start the process by organizing all of your “Social Prospects” into the Homes Connect Contact Management System. It only takes a minute to download all of your social “friends” into a special prospecting pool that you can work from.

Email App:

6. Creating a custom email campaign is as easy as 1,2,3

Drip email campaigns often over promise and under deliver. One way to increase the effectiveness is to customize your message for your local area and target audience. Although preloaded with dozens of email campaigns, our system makes it easy to set up your own messages on your own schedule.

7. Send a “personalized” targeted message to a whole group

Even when people can tell that you are sending the same message to hundreds of other people, they still like seeing their name in the message. The Homes Connect email app uses a WYSIWYG (what you see is what you get) editor that allows you to use tags that insert information from different contact fields. Insert their name, address, or anything else that you may have on file and it will automatically send a personalized message to each of your contacts.