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There are a lot of elements that must be in place for your real estate website to generate leads. Your SEO needs to be on point. Your site should be easy to use, but above all else, you need to have the right content.

Neighborhood Information

Most buyers and sellers won’t have a problem finding websites to search for their next home or their current home’s value, but they will likely need help finding information about particular neighborhoods. Create neighborhood pages outlining annual neighborhood events, the type of houses, testimonials from current residents, etc.


No real estate website is complete without listings! If possible, make sure you have an IDX feed so that all of your MLS’s listings are integrated with your website. If your MLS doesn’t allow this, see if they offer other solutions to display listings on your real estate website.

Featured Searches

Make it easy for visitors to your website to find listings they’re interested in by creating pre-set search parameters, like houses with pools. The searches that work for you will depend on what buyers in your area are searching for. Try a variety of search options and track the popularity of each one to see which options resonate with your audience. Some featured searches you may try include different price ranges, amenities, neighborhoods, or school zones.

Lead Capture Landing Pages

You can’t generate leads if you don’t create ways for people to get in touch with you. Make sure your phone number and email address are easy to find on every page (such as in the header, footer, or sidebar). You should also have lead capture contact forms throughout your website so that anyone wanting more information on a listing, CMA, or other information can send you their contact information so that you can add them to your lead nurture database.

About You

Create an about you page that answers questions buyers and sellers will actually want to know about you. Some of the biggest questions on their mind may be things like:

  • How well do you know the area?
  • Why should they work with you instead of a different agent?
  • How responsive are you?
  • What can they expect from you?
  • How much experience do you have?
  • Do you have any specialties or niches?

While you’re at it, you may want to include some general information about what real estate agents do and the important role they play in a transaction.

If you don’t already have a real estate website or want to make a change, check out the easy to use, affordable agent and office websites powered by Homes.com