There are a lot of considerations to make before you film a real estate video: what to say, what to wear, where to shoot. However, one of the biggest questions real estate agents face before delving into the world of video marketing is what to buy. What technology will help you produce the best video and how much do you need to invest. If you’re just starting out and have a decent smartphone, that’s a great place to start. The camera and microphone should be able to record a decent video. If you are thinking about taking your quality up a step, consider pairing some of these items with your smartphone for higher quality results without having to invest a fortune in video equipment.

  1. Microphone

Sound quality is extremely important in any video. Consider purchasing a microphone to pick up crisper, clearer sounds. Models like the one linked here even include a wind cover, which can come in handy if you’re planning a video outdoors.

  1. Light Panel

A little extra lighting can make a big difference in a video, and an LED light panel like the one above can transform a person or room. Position your light to work with the ambient light where you’re shooting, rather than against it.

  1. Tripod

A tripod can help you position your camera, microphone, and light panels to the best effect. It can also drastically reduce or eliminate the shaking that occurs when you hold or prop up your equipment, thereby allowing you to create steadier videos and maintain consistent framing.

  1. Squidgrip Tripod

If you have multiple devices, such as a camera/smartphone, light panels, and a microphone, you may need more than one tripod. Having a couple flexible tripods like these squidgrip tripods can allow you to position your equipment in places you may not be able to without. They also have the benefit of being smaller, so you can use them on a desk, table, or shelf more easily than you could use a full size tripod.

  1. Cold Shoe Mounts Plate

You may find you get a better overall audio-video experience when shooting if you keep your recording device and microphone close to each other. In that case, you can use a cold shoe mount plate to put both devices on a single tripod.

Once you have your equipment in order, it’s time to start shooting, editing, and posting your videos online so you can attract new leads. You can also find new leads for your real estate business by advertising on Check out our advertising options here and contact us for a free overview!