Daylight Savings Time is coming to an end; though I’ll be sad to see it go, there is a positive side: we’ll all get one extra hour in the day! That’s right, once a year we do indeed get more hours in the day. How will you use that hour? If you’re a member of Homes.com, we’ve created a list of tasks you can complete in an hour or less to enhance your account. If you’re not a member, no worries. The list below is designed for any real estate pro. Just choose a task and get to work!
- Choose a new lead source.
What better way to spend your hour than by setting up or cultivating a new lead source? Look at your current lead sources and make sure you have leads coming in through every main lead category – print, online, and word of mouth. If one of your categories is weak, add a lead source to draw in more of that kind of lead.
- Get a head start on your social media planning.
Social media is one of the best ways to reach potential leads and prospects. Make use of your extra hour by planning out next week or even next month’s social content. If you’re struggling with this, consider hiring Homes.com to manage your social media accounts. Learn more about what we can do for you here.
- Analyze your website traffic.
You should always track the results of your labor, especially where your website is concerned. Make sure your traffic stats are where you want them to be. If you don’t have any website tracking, consider switching to a Homes.com agent website or adding Google Analytics to your existing site. Regardless of how you track, look for the number of visits your site attracts, how long visitors stay on the site, and how many leads you generate through your website each month.
- Improve your SEO.
If your website traffic needs some work, it may be time to beef up your SEO. To do this, consider writing a new neighborhood page or other useful content for your website. This will help Google track and rank your page. Also, be aware that Google looks for signs of trust such as links between you and other trusted businesses in the area. Incorporate these into your website if you can.
- Reach out to your database.
Old clients are a great source of new business. Reach out to them to see how they’re doing and assess whether they may be getting ready to make a move. If your client isn’t thinking about selling their home, that’s fine too. They may know someone who’s looking to buy. Create a drip campaign for all past clients so you can more easily connect with repeat clients and referrals.
Remember, Daylight Savings Time ends at 2:00 AM on Sunday, November 4th. Start planning how you’ll spend your free hour now, but don’t let your overburdened calendar keep you from growing your business. Homes.com has tools and systems for agents at all levels. Call us today for a free consultation!