It’s 2019 and buyers and sellers expect instant access to the information and services they’re looking for. Your best chance of converting your leads is to reach them in the first five minute window after they call or fill out a request form. There are a lot of ways you can respond to new leads more quickly. Find some ideas below.
- Auto Responders
Most email services have an auto-reply option where you can create custom emails that will automatically be sent out when certain criteria are met. One way you can use this is to set up an auto-response email for each of your listings so that when you receive a new lead requesting information on that specific address, your inbox will automatically send out some basic information about the property. You can also set up a more general responder for incoming leads on properties that aren’t your listings. Remember to include that you received their inquiry, are putting together the information they requested, and will be back with them shortly. Knowing that you’re already working with them will make them more likely to answer your call when you reach out to them.
- Google Voice
Google Voice is a telephone service that provides call forwarding, voicemail, and text messaging. What makes it really special for real estate is the call forwarding. If you have a partner or an assistant, you can use Google Voice services to forward calls coming to your office or cell phone number to multiple people at the same time. That way, all incoming calls can be routed to both you and your helper’s phone at the same time. You can connect up to six numbers with Google Voice; that way, if you’re busy, your helper can answer the call and vice versa, thereby doubling your chances of having someone immediately available to answer incoming calls from new leads.
- Get Additional Help
If you don’t have a partner or assistant who can help you answer calls and reply to incoming email leads right away, consider a service like Lead Concierge which will respond to incoming leads on your behalf. Programs such as these can answer and respond to your incoming leads for you, thus freeing up more time for you to focus on the clients already in front of you while building the initial connection with your lead.
It’s always best to answer incoming leads immediately, but new leads can come in at any time of the day or night and you have work to do and a life to live. If you plan right and take the necessary steps, you can convince leads to wait for you to get back to them. This all comes down to setting clear expectations and telling incoming leads why you specifically are worth the wait. Create a custom voicemail with your name, why you’re worth leaving a message for, an estimate of when you’ll be available to call them back, and something to keep them engaged while they wait. This should be something quick and easy, such as, “Thanks for calling Kelley Johnson, Lincoln Heights’ #1 listing agent. I’ll call you back as soon as I get your message. In the meantime, you can find free buying and selling guides at JohnsonRealEstate.com. I look forward to working with you!”
Learning to respond to your leads quickly takes practice, and what better way to get that practice than by connecting with buyers and sellers in your zip codes with the new, improved Local Connect? Check availability in your zip codes here!