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With so many social platforms that are claimed to be “essential” in marketing a business, you may find yourself asking “which ones are actually worth my time?” Real estate professionals already have a busy schedule, so having to spend even more time managing another social account may seem unappealing. Homes.com has found that one networking site has proven to be the most effective for business professionals and their companies than any other.

You’ve likely heard of LinkedIn and odds are you even have personal page, but did you know that creating a LinkedIn Company page is an even better way to promote your business? Here are 4 reasons why!

1.       Not Just Another Social Network

Creating a company page allows your business’s story to be seen by the 225 million plus business professionals that use LinkedIn[1]. Unlike business pages on other social networks, LinkedIn users are looking for more than just status updates, daily drink specials and coupons. Executives from all fortune 500 companies are members of LinkedIn and with more than 2.6 million company pages[2], it’s safe to say that their businesses have one too.

2.       Quality Recruiting

Company pages allow members of LinkedIn to discover your company and any career opportunities that may be available .In 2012, LinkedIn became the fastest growing public provider of corporate recruiting services[3], so the phrase “good help is hard to find” can be thrown out the window. In fact, 97 percent of all Human Resources and staffing professionals use LinkedIn in their recruiting offices and with 95 percent of members being degree educated[4], why wouldn’t they? So if you are looking for a qualified an up and coming real estate professional to help grow your business, LinkedIn is a great place to start.

3.       Building a Reputation

Reputations in the business world are everything. When a consumer is looking for a certain product or service they will do their research and after this research, they will only call those companies with the best reviews. Company pages provide a place for users to give these endorsements, there have actually been more than 200 million issued since their introduction in 2012[5]. Furthermore, 3 out of 4 members use LinkedIn for business purposes including industry news or researching companies[6], so it provides a great opportunity to engage with other users and expand you company network. Now all of the clients that you helped find their dream home can share their experience with potential new clients and prospects.

4.       New Business Opportunities

LinkedIn is a social networking site for establishing business connections and relationships, so discovering new business leads becomes priority over posting pictures of sunsets (as nice as they may be) like other social networks. LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times higher than both Twitter and Facebook[7].

Whether you want increase lead generation, online visibility, or maybe just stay connected with other industry professionals, creating a LinkedIn Company page is a great resource to consider. Already on LinkedIn? Be sure to follow Homes.com to stay up to date on all the latest real estate industry news and trends. If you have yet to join, be sure you don’t miss out on this great opportunity to grow your real estate business even more!

 

 


[2] Fox Business- Insider Tips: How to Use LinkedIn to Find a Job, 2013

[3] Forbes- LinkedIn is Disrupting the Corporate Recruiting Market, 2012

[5] Forbes- Everything You Need To Know About LinkedIn Endorsements, 2012

[6] LinkedIn Strategies- LinkedIn For Business, 2013