Ninety-six percent of millennial homebuyers report using the Internet during their home search, and 20% are searching via their mobile device. Millennials now make up about 54% of all buyers in the market and are highly dependent on technology to do just about everything. It’s important to showcase your services, credentials, properties, and content with eye-catching visuals and innovative tools that are valuable to buyers. The cornerstone of that online strategy is your website. Here are four things your website needs to convert buyers and sellers into leads and maximize your business.
Having a mobile-friendly website is critical to your online marketing strategy. Sixty percent of mobile users expect a website to load in less than three seconds. If your website is not optimized for mobile viewing, you’re losing traffic. One of the best solutions for the mobile revolution is responsive web design, which intuitively converts web content to accommodate a user’s respective device whether it be via mobile, tablet or desktop.
The Internet is a crowded place. The layout, color, and typography choices will all play an important role in maximizing your website. Fine-tuning your online presence to catch the attention of the clients you are able to best serve can be a more effective strategy than a generic one size fits all website or a company profile.
When asked what features were most useful in a real estate website, 79% of buyers indicated that neighborhood information was useful. Sure, it is easy enough for consumers to Google whatever they are looking for online; however, sifting through all the clutter for reliable and pertinent information can be time-consuming. Features like interactive maps and neighborhood demographic information allow clients to skip the Google maze and go straight to the local source that they trust – you.
Engaging Content and Tools
Consumers want integrated, easy to use tools. Widgets such as mortgage calculators and commute time estimates build consumer engagement that will keep them coming back to your site. Including integrated user registration allows consumers to stay connected to your website and easily access their favorite properties and searches.
Your website needs to have the technology, look, and tools that consumers demand in order to maximize your business. Homes.com Studio can build a customized website with responsive design and all the features consumers want in a real estate website.
2013 NAR Home Buyer Seller Generational Trends
2013 NAR Profile of Home Buyers and Sellers