The demand for real estate video content has never been higher. In fact, eighty-five percent of buyers and sellers want to work with an agent who uses video, yet only twelve percent of real estate professionals have a registered YouTube account (NAR).
Real estate professionals have been hesitant about incorporating video into their marketing strategy because of the time and financial investments that come with it. However, now that creating awesome video content is becoming easier and more affordable, the real question is, why wouldn’t you take advantage of this proven way to generate more business?
But before you start mapping out your video strategy, it’s important to understand the types of video that are most valuable to your audience. Here are the four highest demanded types of real estate videos.
1. Community Videos
Finding the right home is about more than the property itself. Your clients will be just as concerned about the neighborhood and community that surround it. Quality school systems, proximity to nightlife or easy access to public transportation are all examples of community traits that buyers will consider. Video allows you to highlight this information in a way that makes it fun for your audience, plus the same video can be used for other listings in that area.
2. Home Tours
Homes that are listed with video get four times the inquiries of homes listed without videos (NAR). This comes to no surprise when you consider that nearly all buyers and sellers start their search online. Video gives buyers context that pictures do not always convey. It’s that the kitchen looks great, but video can show how easy it is for a couple to cook together in that space. When a potential client can take a tour of a property they are interested in without having to leave the couch, it makes finding the entire process that much easier.
3. Real Estate How Tos
Real estate transactions have a lot of moving parts, so it can be confusing at times for the average buyer. This is especially true for first-time buyers who are completely new to the process. Creating videos that explain the key steps of buying a home or even sharing information about your local housing market will allow you to show off your real estate expertise. More importantly, your audience will turn to you when they want to educate themselves on anything real estate related.
4. Your Value Proposition
Competition in the real estate industry is fierce. If you really want to stand out from the crowd, it’s important that you give your audience a reason why they should choose you over the competition. And video is the perfect way to do this. Try recording a video that introduces yourself, the things you are interested in and explains what makes you the local expert. Once a visitor lands on your site and watches the video, you’ll have a better chance of making a personal connection with them compared to an agent that has simply posted a professional headshot.
As video continues to transform the way you should be marketing your business, it’s critical that you start incorporating these tips into your marketing strategy. To make sure you’re getting started off on the right foot, check out these five tips to nail your next real estate video!