It’s 2018, and while it’s still perfectly fine if you’re not getting your listing photos using drones or providing virtual reality property tours, you really should be taking advantage of modern website technology to create the best experience possible. Here are ten features your website should absolutely have in 2018 to benefit you and your website’s visitors.
- Your website should be set up for SEO success.
You need people to visit your website to make it worthwhile, so make sure your website provides options for adding keywords, Meta tags, alternate text on images, and other SEO enhancements.
- Your website should have https protocols.
Check your website’s URL. If it starts with http instead of https, you’re missing out on SEO benefits and security features that protect you and potential clients.
- Your website should be mobile friendly or mobile-first.
Make sure your website is mobile friendly to ensure you’re not missing out on buyers and sellers who prefer to use their phones to start a real estate transaction.
- Your website should be easy to customize.
Feel like changing your website’s color scheme, menu options, or even just an image on the home page? You should be able to make that change quickly and easily.
- Your website should come with great customer support.
Just because a website provider gives you the option to make a lot of changes yourself doesn’t mean you automatically know how to do it. Make sure your website has great customer service so if you do get stuck you can call for help.
- Your website should integrate with your CRM for easy lead management.
Bouncing from one website to another to manage your leads can be a huge pain. Make sure your website integrates with your CRM so you can easily enroll leads in your newsletter and email campaigns.
- Your website should connect to your MLS.
The time when you had to manually enter listings onto your website or send clients to a different site to search for listings has passed. You should be able to set your website up so that listings automatically import and sync from the MLS.
- Your website should allow you to set custom searches.
If you want to feature homes in a certain neighborhood, price range, or with a certain property feature, you should be able to create those searches for your website visitors.
- Your website should have user registration options so you can capture leads.
Sometimes a buyer or seller will look for your contact form to reach out to you. Other times, it’s more effective to ask them to register to perform certain actions on your site. Your website should allow you to choose what your users can and cannot do without registering.
- Your website should let you feature your listings.
You should be able to give preferential treatment to your listings on your website. Make sure you can prioritize your listings first and feature them over the MLS listings on your website.
Fun sidenote: Homes.com’s agent and broker websites do all of this and more. Learn more about what your website could be doing for you by scheduling a free demo here. You can also see what Homes.com subscribers are saying about their agent and broker websites here.