Why do some agents excel while others struggle? It’s rarely an issue of natural talent, personality, or knowledge of the industry. It all comes down to whether or not an agent has found the right approach to tie their unique talents, personality traits, and knowledge together.

Conversion strategies and marketing plans that work for one agent will be ineffective for others. Figuring out your path to real estate success can be tricky, but plenty of agents and business professionals have created strategies that could work for you. Here are 10 books you should read in 2020 if you’re searching for your business’s ultimate success strategy.

  1. The Modern Real Estate Professionals Guide to Success by Marki Lemons-Ryhal

Real estate agents are responsible for their own leads, their own revenue, and their own business growth in an ever-evolving market. This guide will help agents generate a unique plan catered to the needs and trends of local communities.

  1. They Ask, You Answer by Marcus Sheridan

This book will help you revolutionize your online marketing strategy. His tips resonate across industries to provide valuable content marketing techniques to get your content to rank better across search engines and build trust with buyers and sellers searching for homes online.

  1. Leadership and Self-Deception by the Arbinger Institute

You can make big changes in your business by identifying the ways you get in the way of your own success. Take a journey of self-discovery through the lessens presented in this enlightening book.

  1. Ninja Selling by Larry Kendall

Throw out traditional selling techniques and transform the way you think about selling with this new science-based approach that helps you attract clients instead of chasing after leads.

  1. This is Marketing by Seth Godin

According to this guide, effectively marketing your business isn’t about generating new leads, it’s about creating helpful content that solves other people’s problems. Find out what it takes to take your marketing to the next level with This Is Marketing!

  1. The Emigrant Edge by Brian Buffini

This rags to riches tale from Irish immigrant, Brian Buffini will present seven key characteristics that can help to achieve better results from your real estate business.

  1. Success Habits for Dummies by Dirk Zeller

Are your personal habits supporting or hindering your path to success? Evaluate your daily routine and enact a plan to make the most of each day with Zeller’s insights.

  1. Rehumanize Your Business by Ethan Beute and Stephen Pacinelli

Videos have been the reigning content format for years now. If you’re not already using video to promote your business and connect with buyers and sellers, this book will show you how and why you should be.

  1. Exactly What to Say: For Real Estate Agents by Phil M. Jones, Chris Smith, and Jimmy Mackin

Looking for tips to communicate better with buyers and sellers? This book goes beyond scripts by teaching you what to say when faced with common real estate scenarios, critical moments, and difficult conversations.

  1. Secrets of Top Selling Agents: The Keys to Real Estate Success by Joe Sesso

This book takes the best advice from several real estate giants and compiles it into one convenient package! Covering topics ranging from social media to getting elusive leads on the phone, this guide is a must-read for every real estate agent.

Keep an eye out for the latest Secrets of Top Selling Agents book here! It’s scheduled for release in 2020 and will have success strategies from top agents like Jim Remley, Marki Lemons-Ryhal, and Dirk Zeller. Sign up for release updates and sneak peeks here.